An innovative and seasoned Senior Hotel Executive, Eco-Tourism Consultant and Teacher with a successful track record in international hotel operation, management, marketing, sustainable tourism development and education; on 5 continents of over 40 years. Recognized for exceptional problem solving and motivation skills in crisis resolution, turnaround and environmental pioneer projects. Progressive experience in diverse types of hotel management systems with the following hotel chains. Inter-Continental, Hilton, Melia, Sheraton, Radisson, and Royal Caribbean Cruises. As well with eco-tourism destination development and dual education system assignments at hotel schools.

Rues launched a destination development and marketing project of “The Real Florida“ promoting Nature and Heritage Tourism of Central Florida on the international market scenario, starting with Florida’s Space Coast –Brevard County- in 2000: The number of foreign visitors to “Florida’s Off the Beaten Path” increased five fold, between 2001 to 2006.

Mr. Rues has over forty years in the Hotel Management field including studies at the School of Hotel Administration - Cornell University, Ithaca, New York. (1974 and 1987), Swiss Hotel School, Lucerne, Switzerland. (1964) and Culinary and Hotel Studies, Hotel School, Bad Ueberkingen, Germany. (1956 - 1959)