Stowe Shoemaker is the Associate Dean of Research and the Donald Hubbs Distinguished Professor at the University of Houston’s Conrad Hilton College of Hotel and Restaurant Management.  He is also on the executive education faculty at the Cornell University.  He holds a Ph.D. from Cornell University in the School of Hotel Administration, an MS from the University of Massachusetts and BS from the University of Vermont.  Prior to moving to the University of Houston, Stowe taught at the University of Nevada, Las Vegas. His research interests include the antecedents and consequences of consumer loyalty, loyalty programs, and strategic pricing and revenue management.  His research has appeared in the Journal of Pricing and Revenue Management, Journal of Travel Research, Cornell Hotel and Restaurant Administrative Quarterly, International Journal of Hospitality Management, International Gaming and Wagering Business, and Journal of Restaurant and Foodservice Marketing. Stowe is co-author of a Harvard Business School Case Study on Hilton HHonors. Stowe’s research has won numerous awards. He is the senior author of Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for a Competitive Advantage.  Co-authors are Robert Lewis and Peter Yesawich.  The book is published by Prentice Hall. His second book Marketing Essentials in Hospitality and Tourism, with Margaret Shaw, was published in August 2007.  His e-mail address is sshoemaker@uh.edu His web site is http://www.stoweshoemaker.com