Nov
12
Written by:
IHM Editor
11/12/2009 1:21 PM
(Thousand Oaks, CA) Thursday, November 12, 2009) John Glen DiGuiseppe, President/CEO of Investors Hospitality Management, the USA’s first sustainable third-party revenue management and ownership services company and affiliated web sites: www.investorshm.com and www.greenhotelbookings.com is pleased to announce the selection of GreenHotelBookings/IHM for the 35 USA cities exclusive, principal sponsorship of the NASCAR Green Racing Team (Driver: Todd Bodine) for 2010.
Frank Cicci, Owner of NASCAR’s Green Racing Team, selected IHM/GreenHotelBookings for the 2010 contract because NASCAR was looking for a “gender neutral and green business suitable for reachout to families who support the races. DiGuiseppe states: “We are thrilled with this invitation to engage the American public with this unique partnership and have established a Splash page, www.greenhotelstore.com to redirect travel inquiries to www.greenhotelbookings.com.”
DiGiuiseppe comments on the staggering popularity of NASCAR among the 75 million Americans who avidly follow the sport nationally. “NASCAR has embraced the green world. IHM/GreenHotelBookings is willing to share this unique niche marketing venue through packaging individual and corporate co-sponsorship programs. Truly, the green movement is going rogue with NASCAR!”
LODGING magazine acknowledged DiGuiseppe as an ” industry innovator of 2009”, and IHM’s legacy in sustainable design, environmental sensitivity in FFE procurement, selection and vendor relationship dialogue blends with its strategic revenue management offerings.
Throughout 2009, IHM has managed thirty-four hotels throughout the USA from Oklahoma City to Los Angeles; developed relationships with financial institutions repositioning their distressed property inventory; cultivated property-specific, budget-targeted, design-oriented and environmentally-sound relationships with suppliers; and expanded IHM’s portfolio to include Receivership Services.
In the current challenging economy, IHM has focused its marketing and fiduciary services to reposition underperforming and receivership hotels as a strategic practice. Demonstrated client success has been enjoyed through IHM’s network of partners like TerraPass and Expedia, with turnaround REVPAR and ADR profitability within 30 days of operational management, e-marketing and sustainable initiatives to lessen the carbon footprint with other sustainable, cost-effective practices. Packages promoting destination services for client properties have afforded guests convenient hotel-site bookings for such popular venues as Disney and Universal Studios along with providing additional revenue generation opportunities for the hotels. Community support with representative chambers of commerce and provision for special rates to military services and their families have also generated good will along with IHM’s philanthropic efforts toward the support of nonprofit organizations.
Call 818-429-2188 or e-mail johnd@investorshm.com to for more information on NASCAR sponsorship opportunities or for more information on www.greenhotelbookings.com.
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Note to editors: NASCAR photos and 2010 information available upon request. Contact John Glen DiGuiseppe: 818-429-2188, johnd@investorshm.com.